Ouri is more than a brand. It's a movement.
Ouri is for women for whom beauty is not a destination, but something that moves with them. Not hidden behind a mirror, but visible in every step they take.
Born from a moment of frustration and a lifelong love of self-expression, Ouri Beauty rewrites the rules of hairstyling.
We are there for women who move. Who don't let themselves be stopped. Not by wires, not by expectations, not by outdated ideas about beauty.
Our first innovation, the Ouri NAC 3500, is the world's first cordless luxury hair dryer.
Designed for serious styling, without a cord. Effortless elegance, without limitations.
For the dreamers and the doers, the mothers, the night owls and the women on the road.
Ouri is beauty in motion.
We believe that beauty is a must free, don't limit.
That your routine should move with you: from the gym to the backseat of a taxi, from sunrise in the kitchen to golden hour by the sea.
No superficial innovation. Only technology that really helps you.
This is high design and high performance, a tool that feels just as powerful in your hand as it looks good on your shelf. Because your tools should reflect your standards and your freedom.
Ouri is here to remind you:
You don't need permission to feel beautiful. You don't need an electrical outlet to feel powerful.
Nikita, Co-Founder & the force behind Ouri
Born in Amsterdam, raised with perseverance and courage. Nikita found her strength in beauty early on. From make-up artist to hairstyling: she always believed in the power of transformation. Not only in appearance, but also in mindset.
The idea for Ouri came about while traveling, when Nikita couldn't find a single socket near a mirror. That one moment of frustration led to a bigger question:
Why should styling only be done in a bathroom?
From that question came a vision: a sleek, powerful, cordless hair dryer designed for real life. For real women.
As a mother, Nikita knows the morning chaos all too well and the longing for a moment of peace.
Ouri was born from that need: to give women back their time, their rhythm and their beauty.
“This brand is about movement. About self-expression and choosing your own path, even when that is the most difficult choice.”
Freedom first
No cords. No rules. No compromises.
Performance × Design
Functional and beautiful. One does not exclude the other.
Luxury that moves with you
High-quality technology. Impressive impact. Always stylish.
For women, everywhere
From boardrooms to breakfast tables, from beach clubs to boutiques.
We are building more than a hair tool.
We are building a community of women who live consciously, powerfully and unplugged.
Ouri is just getting started.
We continue to innovate and grow with tools that go beyond beauty. It's about power, about time, about ownership.
So ask yourself:
Where will you be styling next?
