Ouri is more than a brand. It's a movement.
Ouri is for women whose beauty is not a destination, but something that moves with them. Not hidden behind a mirror, but visibly in every step they put.
Born from a moment of frustration and a lifelong love for self -expression, Riperi Beauty rewrites the rules of Hairstyling.
We are there for women who move. Who cannot be stopped. Not by cords, not due to expectations, not due to outdated ideas about beauty.
Our first innovation, the Ouri NAC 3500, Is the world's first wireless luxury hair dryer.
Designed for serious styling, without cord. Effective elegance, without limitations.
For the dreamers and the doers, the mothers, the moths and the women en route.
Ouri is beauty in motion.
We believe that beauty you need free, don't limit.
That you have to move routine with you: from the gym to the backseat of a taxi, from sunrise in the kitchen to Golden Hour aan Zee.
No superficial innovation. Only technology that really helps you further.
This is High Design and High Performance, a tool that feels just as powerful in your hand as beautiful on your shelf. Because your tools should reflect you and your freedom.
Ouri is here to remind you:
You do not need permission to feel beautiful. You do not need a power outlet to feel powerful.
Nikita, co-founder & the power behind ouri
Born in Amsterdam, raised with perseverance and guts. Nikita found her power in beauty early. From make-up artistry to hairstyling: she always believed in the power of transformation. Not only in appearance, but also of mindset.
The idea for Ouri arose while traveling, when Nikita could not find any socket at a mirror. That one frustration moment led to a greater question:
Why should styling only have to happen in a bathroom?
A vision came from that question: a slender, powerful, wireless hair dryer designed for real life. For real women.
As a mother, Nikita knows the morning chaos all too well and the desire for a moment of peace.
Ouri was born from that need: To give women back their time, their rhythm and their beauty.
"This brand is about movement. About self -expression and choosing your own path, even if that is the most difficult choice."
Freedom on 1
No cords. No rules. No compromises.
Performance × design
Functional and beautiful. The one does not exclude the other.
Luxury
High -quality technology. Impressive impact. Always stylish.
For women, everywhere
From boardrooms to breakfast tables, from beach clubs to boutiques.
We build more than a hair tool.
We build a community of women who live consciously, powerful and unplugged.
Ouri is only at the beginning.
We continue to innovate and grow with tools that go beyond beauty. It is about strength, about time, about ownership.
So ask yourself the question:
Where are you going to style later?
